TV commercials and ads are ideological works through which identities, values, meanings and world views are constructed and negotiated. Their use as an aid to the development of basic language skills is widely accepted in the teaching and learning of English as a foreign language (EFL). In fact, however neglected, TV commercials/ads entail many potential features that can be exploited to help EFL learners develop critical thinking skills. In an attempt to utilize these features of TV commercials to this end, this study offers a sample task cycle to deconstruct TV commercials from a critical perspective based on a model of critical commercial interpretation.